curatorshipEvery place has its own culture, traditions, behaviors. we have developed the experience of assimilating the perception of the whole to understand the specific needs of each place. We can identify the essence of the place and the enterprise, its vocation, find elements that will make it have the potential to be special and unique, taking into account the preferences of the local market, as well as anticipating new future trends, to adjust all of it to the vibrant concept of WCITY, as a tailored suit.
tropicalizationThe diversity that can exist from one country to another, between the regions of the same country or even within the same city , will be the focal point from which the tropicalization of WCITY starts once a license has been granted. Under the essence of the brand we will adapt our concept to the characteristics of each place, providing the best way to reach the clients and provide them unique experiences.
homepageWe can adjust the tropicalization of the WCITY brand to the licensee and provide a mockup of the homepage of the website.
branding booksA branding book establishes the visual strategy of a brand, illustrates its approach and style and is essentially its well-defined style guide.
It must be authentic, very creative and coherent, only in this way can a brand define its bases, norms of communication and behavior in any place, activity, device or means and get differentiated and transmit confidence to all its public, allowing them to catch the essence and personality of the brand at single glance. Once a license be granted, the branding book will be adapted according the typicity of each place, ensuring the licensee the commitment of the clients with the brand under the new place.